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İnternational Services Marketing: New Trends And Updated Terminologyİnternational Services Marketing: New Trends And Updated Terminology - İge Pırnar; Evla Mutlu Kesici; Melih Tütüncüoğlu This book had become a significant input for the fourth generation universities as well as actors of Industry 4.0 by augmenting the advanced topics of Services Marketing in a reader-friendly format to the final reader.It is almost not possible to witness a huge list of highly qualified contributors in a single academic output. I congratulate 51 contributors one-by-one also proves the importance of the title.I am happy to forward advanced topics of “Services Marketing” for your kind knowledge that will take its place permanently in your digital devices even before and through Industry 4.0.

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